Kovert Creative Case Study


Howler Media is a multimedia platform that covers global soccer from an American perspective. Lauded as “a revelation” (Sports Illustrated), “brilliant” (New York Magazine) and “the best expression of the state of soccer in America,” (The New York Times) Howler is comprised of a glossy quarterly print publication known for its original feature writing, stunning visuals and distinct point of view, as well as podcasts, newsletters, a blog, custom content, and an editorial and e-commerce website.


“A testimony to the beauty of print…. The magazine is constantly re-contextualizing the way in which we think about soccer.” —The New Yorker

“A complete departure from every other football magazine.” —The Economist

“The most visually distinctive soccer magazine in North America… A football magazine fit for aesthetes.” —The Guardian

“Howler finally gives a voice to American soccer. Artistic, contemporary and refined, Howler speaks to today’s soccer fan through stunning journalism and photography in a wonderfully original, oversized vehicle for the love of the game.” —Samir “Mr. Magazine” Husni

Instagram: @whatahowler

Twitter: @whatahowler

The Howler Soccer Ball Phone

Stumped about what to get your dad for Father's Day? Will Arnett, Jack Black, Paul W. Downs, Adam Pally, Sarah Silverman, Guillermo of "Jimmy Kimmel Live!," and American soccer legend Alexi Lalas have got your back in an irreverant viral video. Kovert Creative, a bi-coastal entertainment and marketing agency, recently teamed up with Howler Media--a multimedia platform best known for their eponymous print publication, in addition to other original content--to produce the witty parody.